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  • 8 months ago
(Adnkronos) - “Continuano a puntare sulla promozione della Puglia a livello internazionale. I risultati degli ultimi vent’anni testimoniano una crescita del 20%. È arrivato il momento di ragionare sulla governance e sull’organizzazione dei territori: cercheremo di consolidare i prodotti turistici e migliorare i servizi, affrontando le sfide del futuro che riguardano la sostenibilità ambientale e il cambiamento climatico. La Puglia in questo momento ha la capacità di continuare ad attirare investimenti, risorse e professionalità che possono farci fare un passo in avanti”.
Lo ha detto Gianfranco Lopane, assessore al Turismo della Regione Puglia, in occasione di BTM 2025, fiera del Turismo, che si svolge negli spazi espositivi della Fiera del Levante di Bari.

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00:00How do you see the future of Puglia?
00:07First of all, we have to keep thinking about the promotion of our destination,
00:12because internationally the results of these 20 years are visible,
00:16and Puglia is growing, more than twice as much,
00:20it is growing internationally by more than 20%.
00:23The second important issue, as we are saying in more and more interviews these days,
00:27will be to think about governance, about the organization of the territories,
00:31because it is still important to consolidate our tourist products,
00:34to organize the services and to bring forth new challenges for the future,
00:40that think and look at sustainability, look at climate change,
00:45look at different issues that are central in tourism policies at the moment.
00:51It is clear that Puglia, at the moment, has the great capacity,
00:55given its attractiveness, given the brand reputation of these years,
00:59to continue to attract investments and above all to continue to attract resources and professionalism,
01:04that even in the field of tourism can make us take another great step forward.
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