Jimmy Wales Consumer's Role in Advertising- Ad:Tech 2009

http://video.webpronews.com Jimmy Wales, the Founder of Wikipedia, is one of the few that find consumer interaction to content to have significate value. Like Wikipedia, companies such as Pepsi and Burger King have used generated consumer content in their advertising and have found the public response positive. Jimmy explains the fear other businesses see in this, but believes that it will expand in the near future.