00:00One of the core values of First Abu Dhabi Bank is customer focus and we want to be wherever
00:11our customers are.
00:12So what it means is whichever platform the customers are in, we want to be part of that
00:16platform.
00:1710% of our customers or more than 10% of our customers use Huawei phones, which means us
00:22being part of Huawei App Gallery was a decision we have to make and was a quite easier one
00:28for us to make.
00:30And why Huawei?
00:31Huawei App Gallery and Huawei is one of the fastest growing smartphones in the country
00:36and based on the last report, it's number two in the country.
00:39So there was no reason why we shouldn't partner with someone who is the number two smartphone
00:43company in the UAE.
00:46And also Huawei comes up with a pretty strong app gallery.
00:49And one of the core aspects for us to offer our mobile banking or our applications on
00:54a platform is the security of the platform.
00:57And what Huawei brings on is a very strong security layer with a four-factor authentication
01:02or approval of the developers and with a full review of the process.
01:07So which means it's a real-time authentication and real-time review.
01:10So we are very comfortable with the security layers of Huawei and we are very comfortable
01:14with our customers using Huawei phones to be served with FabMobile banking application
01:19and hence the partnership.
01:24Our mobile banking strategy is always about creating value for our customers.
01:28So what happens is, as part of our digital strategy, we believe in mobile convergence.
01:33For us, convergence is the way.
01:35So today we have a very strong proposition, which is Fab1, where a customer can register
01:40and get their current account or savings account registered on a click of a button just uploading
01:45their Emirates ID.
01:47It just takes less than two minutes to apply and to get a current account.
01:51We also have pretty strong full digital journeys within our mobile banking application.
01:56So we now have an ability of our existing customers to get their credit cards just on
02:01a click of a button.
02:02We also have our existing personal loan customers who can top up their personal loans based
02:07on eligibility criteria, all seamless through a click of a button.
02:11So everything for us is about building a journey that is completely convergent.
02:15Now that's on the sales side.
02:17On the service side, we are moving away from a very branch and contact center based model
02:23to a mobile based model, where our customers are given opportunities to chat, there is
02:27an inbox within mobile banking, there is in-app notifications, and there are many more artificial
02:34intelligence and bot usage tools that are going to come in very soon that our customers
02:38can use and get their service request addressed.
02:42So for us, the key and the value we bring on is a convergence of mobile platform, more
02:47than a transactional tool, and more of a lifecycle app for our customers.
02:57So our FAB's mobile banking strategy is all about hyper-personalization.
03:01We want to move away from every app looking the same boring financial services app into
03:07more hyper-personalized app for each and every customer.
03:11For that, we are building strong tools in terms of knowing what the customer wants,
03:16what are the preferences, whether the customer looks on the left side or the right side or
03:19up and down, and what is the right features needed for a customer.
03:24And that's how the hyper-personalization is built on.
03:26Secondly, we are working on platform independent models, which means we want to be part of
03:31those platforms where we build in APIs that we can connect with most of the fintechs or
03:38the right fintechs that can work with us and work on building a futuristic platform.
03:43It's all about the right partnership, and it's all about being part of those platforms
03:47which can give us those partnerships where it adds value to our customers.
03:50At the end of the day, our customers have to get the best services and options out of
03:56the mobile banking app than wherever they go.
04:03So back to the point of referring to our FAB mobile banking strategy and our application
04:08of being part of the platform, the idea is that we want to be in partnership with all
04:13the players who provide us those platforms.
04:15And Huawei is the third largest platform application store that is available in the world, right?
04:21And with so many applications present, so many developers around, and all the fintech
04:26associations we want to have with, we want to be part of this platform.
04:29And that's where our association with Huawei has been.
04:33And our association with Huawei is much more than in terms of, you know, most of the top
04:38applications in the world and in UAE are anyway part of the Huawei.
04:43And we also want to be part of this, you know, innovation.
04:46So Huawei has HMS Core, which is a platform that provides innovation for all the developers.
04:50And we want to be benefiting from all these developers who come up with new applications
04:55that can provide value to our customers.
04:58Our experience with Huawei was fantastic, you know, Huawei's team worked hands-on with us.
05:03And, you know, it's all about both teams wanting for something to make it happen.
05:07And, you know, Huawei team came up with dedicated people, experts who worked with our mobile
05:13banking teams to make it happen.
05:15We are going to have a lot of customer awareness campaigns, which we are going to work with
05:19Huawei with.
05:20It's a pure play partnership.
05:21It's not about technology, a vendor or a banking provider.
05:26And so on.
05:27It's all about us coming together to provide the right value for our customers.
05:30Huawei also has a very strong one-stop shop for operational support.
05:35And that's where we benefited a lot from Huawei's operational support.
05:39And with their around 3,000 strong engineering support across the globe, I think we have
05:44a strong partnership with them and they provide a superior support, which will help both of
05:50us to ensure that we provide the right services to our customers.
05:53And hence, the partnership is something that benefits.
05:56It's a win-win for us, for our customers and for Huawei.
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