Watch: Meghan announces huge rebrand as trademark fight continues

Meghan Markle reveals 'new chapter' as she launches fresh business ventureSource: Meghan Markle

Transcript

00:00It's recording.

00:02Okay.

00:04Cat's out of the bag. I'm shocked we've kept this a secret for so long.

00:07In two weeks, my show is coming out, which I'm so excited for.

00:10And also, my business, which I think there's been a lot of curiosity about.

00:15Last year, I had thought, you know what, American Revere, that sounds like such a great name.

00:19It's my neighborhood, it's a nickname for Santa Barbara.

00:22But it limited me to things that were just manufactured and grown in this area.

00:28Then Netflix came on, not just as my partner in the show, but as my partner in my business.

00:34Which was huge.

00:36So I thought about it, and I've been waiting for a moment to share a name that I had secured in 2022.

00:42And this is the moment.

00:44And it's called As Ever.

00:45As Ever essentially means, as it's always been.

00:48And if you've followed me since 2014 with the TIG, you know I've always loved cooking and crafting and gardening.

00:53This is what I do.

00:55I haven't been able to share it with you in the same way for the past few years, but now I can.

00:58So as things are starting to trickle out there, I wanted you to hear it from me first.

01:02Of course there will be fruit preserves.

01:04I think we're all clear at this point that jam is my jam.

01:07But there's so many more products that I just love that I use in my home.

01:10And now it's time to share it with you.

01:12So I can't wait for you to see it. Thanks guys.