Dubai: For the uninitiated, pet adoption in the UAE can be challenging and often frustrating. With the sector largely unregulated, prospective pet parents often face inconsistent rules set by rescue groups and individuals, alongside adoption fees ranging from Dh2,000 to Dh6,000. Welfare groups, however, argue that many of the animals they rescue are found in dire conditions, requiring significant medical care. The rules and fees are in place to ensure the pets are not abandoned again.
Recognising these “pain points” and as pet parents, Dubai-based sisters Raya and Raneem Jaghoub left their full-time jobs to launch 'Bearlot’s Furry Friends' (BFF) – a mobile app designed to simplify the adoption process for UAE residents. Named after their pet Chow Chows Bear and Merlot, the app connects rescue groups, potential adopters, and service providers, creating a more efficient, transparent, and streamlined adoption experience.
BFF addresses key issues such as scattered social media posts, lack of detailed information on available rescues, and the need for transparency in the adoption process. While the adoption process is free, users can opt for a paid subscription, starting at Dh35.99 for one month and Dh329.9 for a year. The free version allows up to three adoption applications at a time, while the paid "boosters" increase this to five applications, explained Raneem.
What inspired BFF?
Raya and Raneem, along with their family, have been residents of the UAE since 2008. "We went abroad to study and returned to Dubai seeking work," said Raya. While the sisters had always wanted to do something in the pet space, the motivation to launch BFF intensified after a personal experience involving another Chow Chow.
“The dog was a companion to our pets, and they often played together. Unfortunately, the owner was irresponsible. During the Covid pandemic, the owner took the four-year-old dog for a walk in the extreme heat. The dog suffered a heat stroke and was abandoned at a rescue group’s doorstep. Sadly, he passed away due to complications from the heat stroke," the sisters explained.
This heart-breaking incident inspired them to enter the animal welfare space. With so many rescue groups already working in the UAE, they decided to make a meaningful impact by launching an app that would streamline the adoption process and support rescue groups and individuals serious about adopting.
Self-funded and growing
The app is currently self-funded and has a team of seven employees. “Raya and I had good careers before we launched the business. Our savings from our job allowed us to fund the business. For now, we are self-funded and can grow it at the current pace. We hired a team for the app development and tested the UIX,” said Raneem. Rescue groups in the UAE heavily depend on social media to promote pets for adoption. “However, information gets lost on platforms like Facebook, making it hard for adoption requests to be seen. Moreover, financial burdens related to medical expenses for rescues are common,” they said.
The app aims to streamline the process and offer discounts on services like vet care.
“Currently, there are four rescue groups onboarded on the app. The onboarding process takes time, as many rescuers have full-time jobs and volunteer on the side,” said Raya.
How does it work?
The platform aims to improve communication between rescue groups and potential adopters, ensuring transparency.
The sisters said the majority of the investment went into developing the app, which has been designed with a chat feature that connects the rescue group with the pet parent only after they have filled out an exhaustive form that meets adoption prerequisites.
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Adoption process and fees
The app does not take a cut of the adoption fee, explained Raneem and Raya. “If rescue groups don’t have an official license, or an accreditation, to operate, the adoption fee goes directly to a vet clinic,” they said. The platform ensures that adoption and foster fees are transparent, so users know where their money goes.
Subscription and online market place
While most of the app's services and features are not-for-profit, the sisters charge a nominal subscription fee for enhanced and ‘booster’ services.
“The free version allows users to send up to three applications simultaneously. Boosters can increase this to five applications,” said Raneem.
“As for subscription plans, there are tiered subscription models (Basic, Plus, Prem
Recognising these “pain points” and as pet parents, Dubai-based sisters Raya and Raneem Jaghoub left their full-time jobs to launch 'Bearlot’s Furry Friends' (BFF) – a mobile app designed to simplify the adoption process for UAE residents. Named after their pet Chow Chows Bear and Merlot, the app connects rescue groups, potential adopters, and service providers, creating a more efficient, transparent, and streamlined adoption experience.
BFF addresses key issues such as scattered social media posts, lack of detailed information on available rescues, and the need for transparency in the adoption process. While the adoption process is free, users can opt for a paid subscription, starting at Dh35.99 for one month and Dh329.9 for a year. The free version allows up to three adoption applications at a time, while the paid "boosters" increase this to five applications, explained Raneem.
What inspired BFF?
Raya and Raneem, along with their family, have been residents of the UAE since 2008. "We went abroad to study and returned to Dubai seeking work," said Raya. While the sisters had always wanted to do something in the pet space, the motivation to launch BFF intensified after a personal experience involving another Chow Chow.
“The dog was a companion to our pets, and they often played together. Unfortunately, the owner was irresponsible. During the Covid pandemic, the owner took the four-year-old dog for a walk in the extreme heat. The dog suffered a heat stroke and was abandoned at a rescue group’s doorstep. Sadly, he passed away due to complications from the heat stroke," the sisters explained.
This heart-breaking incident inspired them to enter the animal welfare space. With so many rescue groups already working in the UAE, they decided to make a meaningful impact by launching an app that would streamline the adoption process and support rescue groups and individuals serious about adopting.
Self-funded and growing
The app is currently self-funded and has a team of seven employees. “Raya and I had good careers before we launched the business. Our savings from our job allowed us to fund the business. For now, we are self-funded and can grow it at the current pace. We hired a team for the app development and tested the UIX,” said Raneem. Rescue groups in the UAE heavily depend on social media to promote pets for adoption. “However, information gets lost on platforms like Facebook, making it hard for adoption requests to be seen. Moreover, financial burdens related to medical expenses for rescues are common,” they said.
The app aims to streamline the process and offer discounts on services like vet care.
“Currently, there are four rescue groups onboarded on the app. The onboarding process takes time, as many rescuers have full-time jobs and volunteer on the side,” said Raya.
How does it work?
The platform aims to improve communication between rescue groups and potential adopters, ensuring transparency.
The sisters said the majority of the investment went into developing the app, which has been designed with a chat feature that connects the rescue group with the pet parent only after they have filled out an exhaustive form that meets adoption prerequisites.
BOX
Adoption process and fees
The app does not take a cut of the adoption fee, explained Raneem and Raya. “If rescue groups don’t have an official license, or an accreditation, to operate, the adoption fee goes directly to a vet clinic,” they said. The platform ensures that adoption and foster fees are transparent, so users know where their money goes.
Subscription and online market place
While most of the app's services and features are not-for-profit, the sisters charge a nominal subscription fee for enhanced and ‘booster’ services.
“The free version allows users to send up to three applications simultaneously. Boosters can increase this to five applications,” said Raneem.
“As for subscription plans, there are tiered subscription models (Basic, Plus, Prem
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NewsTranscript
00:00Hi everyone, I'm Raya, and I'm Raneen, and we're the co-founders of Bear Loves Furry Friends, BFF for short.
00:10We're so excited to introduce BFF to all of you. Our journey started with a passion for animals and a vision to create a community where both pet parents and animals thrive together.
00:19We began with a simple idea of bringing pet parents closer to reliable resources, creating a platform that connects pet lovers and making it easier for furry friends to get the best care they deserve.
00:30A huge part of our mission is working closely with rescue organizations. We partner with them on our app where they can list the different rescues they have under their care, and we showcase their different personalities and unique characteristics of each and every single one of them.
00:44We want to give a voice to the voiceless.
00:46And for pet parents, we've created the Puff House feature, a tool that lets you manage all your pet's records in one place. You can keep track of your pet's medical history, vaccination dates, and schedule reminders for vet visits, grooming, and even play dates. It's all about making pet care easy and more organized.
01:05We also work closely with service providers who share our passion and commitment to the cause. We offer year-round long discounts and exclusive offers where we can really support pet parents in providing the best care possible for their pets.
01:17This is just the beginning. For us, our goal is to continue building this community of connecting pet parents to vets, trainers, and each other, all while advocating for rescues and ensuring that every animal has a chance at a happy, healthy life.
01:32Make sure you download the app today. You can find it through App Store and Google Play Store.
01:36We're very excited to have you all be part of the BFF community where we can all make a difference in the lives of all animals.