00:00DSF has had a very significant role in raising Dubai's reputation as one of the best cities to live, work and visit.
00:31DSF was launched basically 27 years ago. It was initially launched with the objective of boosting local businesses here in Dubai.
00:45However, since then it has grown to be one of the longest festivals around the world, one of the most internationally acclaimed festivals.
00:56And it really helped elevate Dubai's profile as a global shopping and tourism destination.
01:06When it was launched, it was to promote the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum.
01:13When it first launched, it was mainly around the Riga and Muraqabat area.
01:18They had those little DSF outdoor markets and it was just like a nice celebration and festivity that was always with roaming acts and all these small live concerts and events and activations.
01:39They had a lot of mega raffles and cash prizes that got everybody excited around it at the time.
01:48And it's only growing and becoming more successful since then.
01:54DSF has had a very significant role in raising Dubai's reputation as one of the best cities to live, work and visit through its offerings.
02:11Whether it's from the classic shows, to the mega raffles, to the shopping experiences, to the cultural experiences and entertainment.
02:24It showcases Dubai at its best, especially that it's usually conducted during the best time of the year, usually it's in December or Jan.
02:36It also promotes the world-class infrastructure and facilities that Dubai has to offer.
02:47Yet, throughout these 27 years, it managed to keep its core values, which is supporting the community and the local businesses.
02:57Basically, Dubai has now around 62% of the global leading retail brands around the world and DSF helped attract these brands from all over the world.
03:14It also projected that in 2021 Dubai will have $58 billion in sales, which is a 13% growth compared to the year before.
03:30Dubai has more retail space than any other country around the region and DSF helps the malls and the retailers to basically promote their events and offers and activations even further during a high visitation period.
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