00:00Amateur golf is very very important and I think that sort of gets overlooked a lot
00:11Golf needs something new golf needs a new format, you know in cricket when they started t20 a lot of the
00:18People sort of scoffed at it and said, you know
00:21This this is a gimmick and it's not here to stay and look where we are today
00:24T20 is the is the is the most popular format. I won't say it's the greatest format, but it's the most popular
00:30It's brought in a whole new audience. I think you know from drawing parallels with cricket. I think that was a t20 version of golf
00:3718 holes given where we are today with our kids are with all their devices and you know
00:43You're struggling to get push your kids out of the house
00:45It was all it's always going to be a challenge to keep a 18 hole 72 hole format sort of going in the long run
00:52So I personally think nine holes is the future
00:54It was very punchy amateur golf is very very important
00:58And I think that sort of gets overlooked a lot
01:01Dubai has done a great job of putting itself on the map by hosting some of the biggest professional tournaments
01:06But the real growth of the game has to come at the amateur level in the junior level
01:10And I think with events like Eagle not just the mini series, but what lies ahead. I think it's a great opportunity to
01:18Open up what amateur golf is all about give the expatriate community in Dubai something
01:23That's really needed this creates a community feel it brings people together and more importantly
01:28I think it's the future of the format of golf
01:31Nine holes is where it's at
01:33I think people don't have the attention span to watch golf for five hours on TV two hours and done
01:38And I really think it's here to stay some sort of innovation has to happen
01:42I think we've seen the viewership is getting older
01:45If you want to bring a younger audience into the game if you want to bring more kids into the game
01:50We have to make it more fun personally yes shorter because of the attention span
01:55But also you need to change other things around it
01:57You don't want to take your kid out to the golf and say you have to be quiet for five hours
02:00And you know you want music you want fun you want them to go and have a good day out you go to
02:05Soccer game you can go and shout and scream your lungs out you go to
02:10Watch a baseball game in America or football game, so golf's got to be more entertainment
02:14I think the professional game needs to innovate
02:16I don't think we've honed in on what that perfect answer is
02:20But if you were to ask me personally I think a nine hole head-to-head sort of battle a team competition
02:27Something on those lines is where I really see the future if you look at just viewership in general
02:32You know the Ryder Cup or the President's Cup
02:34Gets a lot more traction than an individual event a team is always bigger than an individual
02:39So maybe a team format and a shorter format is definitely the future
02:43But I don't think the tours have looked at that seriously enough. I think
02:47Look, there's always going to be a place for your four-round majors and your World Golf Championships
02:51But on a day-to-day basis how many people actually watching regular tour events so some sort of innovation really needs to happen
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