Burberry's new ad campaign is a "rom-com style" homage to the joys of London in the rain

A new summer rom-com inspired version of the ad campaign “that saved Burberry” is unveiled today with a cast of A-list stars including Kate Winslet, Nicholas Hoult, Aimee Lou Wood, and Naomi Campbell celebrating the joys of London in the rain.The fashion label’s summer 2025 campaign of seven short films, titled ‘It’s Always Burberry Weather: London in Love’ draws from the rom-coms of the 1990s and early Noughties such as Love Actually and is The Holiday and is described as an “urban fairytale of love, life and the rain.”Other stars appearing include Aimee Lou Wood, Chen Kun, Jodie Turner-Smith, Micheal Ward, Richard E. Grant, Son Sukku and models David Gandy and Liu Wen.