Skoda InnoStories - AI for customer research - video Dailymotion

Skoda InnoStories - AI for customer research

Transcript

00:00In ŠKODA XD, we involve startups in our projects.

00:10At the ŠKODA XD event, the startup LAKMUS presented its solution for the use of artificial intelligence to create customer surveys.

00:19The first step was to test the technology within a pilot project.

00:23Thanks to the cooperation and financial support of colleagues from the VX, AfterSales, InnoTeam and product planning departments,

00:30we defined five topics on which we carried out a customer survey and then evaluated them.

00:34For me, the pilot was a great adventure.

00:37We connected researchers from ŠKODA XD and ŠKODA Auto and found out that the model gives excellent answers.

00:43It looked like magic.

00:46And that was the second step of the pilot, where AI experts from LAKMUS explained to us, layer by layer, step by step, how the model works.

00:56Now I know why.

00:57The pilot phase of the project was evaluated with a positive result.

01:00And that is why we are now preparing the production phase,

01:03where we want to offer customer surveys using artificial intelligence to other departments within ŠKODA Auto and ŠKODA XD.

01:09We have a technological test solution behind us, in which we measured the statistical accuracy of reports generated by artificial intelligence.

01:16We created the first five pilot surveys on a real topic that came from ŠKODA Auto and Volkswagen.

01:23We calculated the business case and found out for which topic the application of artificial intelligence suits better and for which less.

01:31We believe that with the help of LAKMUS AI technology,

01:34we will be able to facilitate customer surveys for all departments of ŠKODA Auto within the entire company.