00:0014-year-old Rashid Balhassa has his eye on becoming the most successful young entrepreneur
00:09in the Middle East, and his dream of building his own empire is taking large leaps forward.
00:13His recently launched YouTube channel Money Kicks, a channel dedicated to reviewing and
00:17showing off his collection of rare sneakers, has already gained more than 149,000 subscribers.
00:23Balhassa became a sneakerhead nine months ago after he noticed how much attention his
00:2616-year-old brother Abdullah was drawing with his sneakers during a visit to the mall.
00:56Rashid brings various celebrities to his shoe room to chat about shoes, and his first
01:05taste of social media celebrity occurred when YouTube prankster Vitaly Zdorovetsky visited
01:09his family's 69,000-square-meter farm in al-Qawanej.
01:38Money Kicks popularity soared even further this year when rapper Wiz Khalifa visited
01:42his sneaker collection.
01:44During this visit, Khalifa seemingly dissed Kanye West by telling Balhassa on video that
01:48he just doesn't like Yeezy shoes.
01:51The clip was picked up by many forums as confirmation that the Kanye-Wiz beef was real.
01:56What it also did was send Balhassa's popularity soaring even higher.
02:00Besides the sneaker collection, which he now estimates to be worth more than $80,000, Balhassa
02:04also co-owns a men's streetwear line.
02:30The youngster, who will soon be in grade 10, has a team of managers who take care of his
02:33videos and posts, and has plans to turn his fashion line and sneaker addiction into a
02:37major business.
02:38Logan Fish for Tabloid.
