00:00We have presented the data of 2024, now consolidated, which see an increase of 10% of arrivals and
00:12attendance overall.
00:13In reality, the significant data is that international arrivals and attendance are
00:19growing by double, by 22%.
00:22But the even more interesting thing is that looking at a wider arc, the last 10 years,
00:27in which we have implemented these policies, using, from our point of view, at best,
00:32the European structural funds that have been made available to us, we have a double
00:37of the rate of internationalization in our region.
00:39It was 20% in 2015, we have exceeded 41%.
00:44We exceed 20 million in attendance, an important psychological threshold, we have exceeded
00:5010 million passengers at the Bari-Brini airports, and it has been increasing for a few months.
00:57And this has allowed us to open the route, the direct connection between Bari and New York,
01:03which was a goal we were aiming for.
01:05And finally, the most interesting fact of all, is the occupation.
01:09The tourists in the tourism sector exceed 200,000 occupants and double, more than double,
01:16compared to 2015.
01:18So, extremely important results that are born from the ability to put together, first of all,
01:24tourism and culture.
01:25And now it is not enough anymore, because tourism and culture will have to face,
01:29in turn, economic development, agriculture, the environment, the landscape,
01:34and above all, training.
01:36Because the challenge today is the qualification of this tourist offer in terms of services,
01:41products, tourist organization, and above all, professional competence.
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