Super Bowl LIX: The big game means big money

TheStreet’s Conway Gittens breaks down everything you need to know about what’s happening off the field

Transcript

00:00The Super Bowl isn't just about the big game, it's also about big money.

00:13New Orleans is expected to get a half-a-billion-dollar boost at the host city, and it all starts

00:18with a ticket to the big game.

00:20According to StubHub, the cheapest ticket to Sunday's game is hovering around $3,300,

00:25and that's just to get in the door.

00:2783,000 fans are expected to cram the Caesars Superdome for Super Bowl LIII.

00:32Tourists are expected to spend roughly $300 on average across four days on just food and

00:38drinks.

00:39That number seems a little low, but have you been out to a bar or restaurant lately?

00:43Hotels are another expense.

00:44The lowest daily rate for a room during Super Bowl weekend comes in at around $212.

00:50The Super Bowl money train doesn't stop in New Orleans.

00:53Nearly 114 million people will take part in a viewing party.

00:56Roughly 18 million people plan to catch the game at a local restaurant or bar.

01:01A record 123.4 million watched the championship game in 2024.

01:07There were 7 million average streams, with 21.8 million pairs of viewing eyeballs.

01:12No matter where you watch, there's likely to be food.

01:15$517 million will be spent on soda and other soft drinks, $226 million on whiskey, and

01:22$300 million on beer.

01:2451 million cases of beer are sold on Super Bowl Sunday alone.

01:28As for the food, 1.45 billion chicken wings, 10 million pounds of ribs, 11.2 million pounds

01:36of potato chips, and 304 million pounds of guacamole will all be consumed by the end

01:41of the night.

01:42Pizza deliveries also spike 41 percent.

01:45All said, an average Super Bowl party serves up a feast of about 6,000 calories on average,

01:51making it the second biggest eating day behind Thanksgiving.

01:55Super Bowl Sunday is also a big day for advertisers.

01:58According to ESPN, some 30-second ads during the game cost $8 million, raking in at least

02:04$700 million for Telecaster Fox.

02:08The price for an ad has spiked 200 percent over the past 20 years.

02:12And now, thanks to online viewing, ads can live on to drive brand awareness long after

02:17the game.

02:18There's more than just bragging rights behind who gets to hoist the Vince Lombardi trophy

02:22up in the air.

02:23Last year, the Super Bowl-winning Kansas City Chiefs received $164,000 bonuses per member,

02:29while the losing San Francisco 49ers received $89,000 each.

02:35And there's national stock market implications as well.

02:39According to the Super Bowl Indicator, if the Kansas City Chiefs of the American Football

02:43Conference win, then the stock market will be down for the year.

02:48If the National Football Conference's Philadelphia Eagles win, then the stock market will go

02:53up.

02:54According to WalletHub, this indicator has been right 71 percent of the time.