STōK Cold Brew Super Bowl 2025 Commercial with Channing Tatum

Channing Tatum is bringing his signature moves to the world of soccer in the extended STōK Cold Brew Super Bowl 2025 commercial! In this high-energy, laugh-out-loud spot, Tatum steps onto the pitch—not as a player, but as the official celebration choreographer for Wrexham AFC, the beloved football club owned by Ryan Reynolds and Rob McElhenney. Fueled by the bold kick of STōK Cold Brew and the creative minds at Maximum Effort, Tatum puts his Magic Mike and Step Up skills to work, teaching the team a series of dance-infused goal celebrations that are equal parts ridiculous and mesmerizing. The ad, airing as part of a Fox Sports and NFL app streaming campaign, showcases Tatum’s comedic charm as he passionately coaches the Wrexham players through a series of over-the-top routines—think dramatic lifts, hip thrusts, and maybe even a little shirtless action. With caffeine-powered confidence, the Hollywood star proves that soccer celebrations are an art form, and that sometimes, a good goal deserves a standing ovation… and a perfectly executed body roll.

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