Reese's "Don't Eat Lava" Super Bowl 2025 Commercial

In Reese’s Super Bowl 2025 commercial, Don't Eat Lava, chaos erupts as people everywhere—entranced by the molten glow—try to take a bite of actual, scorching-hot lava. From a hiker scooping it up with a spoon to a chef attempting to drizzle it over dessert, the madness spreads fast. Just as disaster is about to strike, one brave guy jumps into action, desperately stopping them at the last second. “Don’t eat lava!” he shouts, before holding up the only molten treat that won’t melt your face off—Reese’s Chocolate Lava Big Cups. Packed with rich, gooey chocolate and classic peanut butter, it’s the only lava worth biting into. Lesson learned: Don’t Eat Lava. Eat Reese’s.

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