Adidas Reports Q4 Profit, Stock Soars 6% Amid Retro Sneaker Boom

Benzinga

Adidas AG reported an operating profit in the fourth quarter, rebounding from a loss the prior year, and exceeded its full-year profit forecast with €1.3 billion. The company's stock surged over 6% in early Frankfurt trading and has climbed 50% in the past year. CEO Bjorn Gulden’s strategy to refocus on core sportswear and retro sneaker lines has bolstered investor confidence. An analyst noted growth in North America, while another raised the company's stock price target. Adidas aims for double-digit sales growth and increased operating profit with final results and 2025 guidance due March 5.

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00:00It's Benzinga bringing Wall Street to Main Street.

00:02The DSAG reported an operating profit in the fourth quarter,

00:05rebounding from a loss the previous year, and exceeded its full-year profit forecast

00:10with 1.3 billion euro. The company's stock surged over 6% in early Frankfurt trading

00:15and has climbed 50% in the past year.

00:18CEO Bjorn Golden's strategy to refocus on core sportswear and retro sneaker lines

00:23has bolstered investor confidence. An analyst noted growth in North America,

00:28while another raised the company's stock price target. Adidas aims for double-digit sales growth

00:33and increasing operating profit with final results and 2025 guidance due March 5.

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