00:00Okay, we're here at the White Cube at Friis, and perhaps you could tell us a little bit
00:05about the White Cube, about the history of the White Cube.
00:08Well, it's quite an exciting point in White Cube's history right now.
00:12We've just opened a new gallery in the West End of London, in Mason's Yard,
00:16which is actually a return to the roots of White Cube.
00:19When Jay Joplin opened the gallery, his first gallery in 1993,
00:23it was in a very small space, a one-room space,
00:27where he presented exhibitions of single-artist exhibitions, never repeated.
00:33And basically, we've then moved from the gallery in Duke Street,
00:42we then moved to Hoxton Square, which enabled the gallery to show group exhibitions
00:48and exhibitions of artists in more depth.
00:50So the move back to Mason's Yard is a very exciting one for us,
00:54and obviously it comes at a great moment because it coincides with Friis.
00:59Are you happy with Friis Art Fair?
01:01Yeah, extremely happy. It grows from strength to strength.
01:05It's the fourth year, and it's amazing, actually, just the quality of the collectors,
01:10the quality of the art, the buzz around it. It's fantastic.
01:14It's great for London as well.
01:16Yeah, I think it's really great, the development of contemporary art in London,
01:22in Britain. What do you think is the reason for this success?
01:28I think there's a number of factors. I think it's also to do with the artistic community
01:31that's based in London. It's an international art city.
01:35I think a lot of artists from overseas also choose to come and study in London,
01:41they choose to stay in London, and with that, it broadens the gene pool, if you like,
01:47and creates a different sort of energy.
01:50And so London is only second to New York, probably, as an art centre.
01:55Yeah, perhaps about the booth, do you have a personal favourite here at the booth?
02:02I couldn't possibly pick out one favourite. I think there are a great many highlights.
02:07I think, obviously, Jake and Dinos painting portraits is a great piece,
02:13and it's, again, created a great buzz around the art fair.
02:17And I think there's also been a great deal of interest in Kerith Winn-Evans' work,
02:22Portraits of Greatness, which is shown here, which, again, is a really wonderful work.
02:28But they're all great pieces, of course.
02:30I was going to describe this box. What is going on here?
02:34It's a work called Painting for Profit and Pleasure.
02:39Basically, Jake and Dinos are painting portraits of visitors to Frieze Art Fair,
02:44and each portrait will then go into their retrospective at Tate Liverpool.
02:50So the work also has an instant provenance,
02:52and then the work will be returned to the clients after the show.
02:57So it's a great piece, and the set-up is a kind of old studio.
03:03I mean, it's a kind of simulacra of a kind of atelier.
03:09Your next project, what will it be?
03:12The next exhibition after Gabriela Rothko at Mason's Yard is Mona Hatoum,
03:18and the very next exhibition at Hoxton Square is Carol Dunham paintings,
03:23which we're really looking forward to.
03:33So there's a couple of exhibitions coming up, right?
03:35I'm going to start collecting them.
03:42I'm just looking at the numbers you mentioned.
03:56I'm going to help you.
04:00I'm not going to help you.
04:04I'm not going to help you.
04:26It's flat.
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