00:00This collaboration with McDonald's for us is a long-term collaboration of mutual satisfaction,
00:10in particular to introduce young people to the O.P. products, in this case the Asian O.P.,
00:18because young people are more likely to experience new products, combinations of flavors, modern
00:27flavors, McDonald's in this, I must say, they are very good, we work well together with mutual
00:33satisfaction, but also because at the basis of this creation there is a chef, in addition to being a
00:40character in the world of gastronomic and television communication, like Joe Bastianich,
00:45who therefore puts both the creative part and the part as an ambassador of taste,
00:53and the Asian O.P. is gaining both in the hamburger and in the nuggets, a growing success,
01:00with an increasing volume compared to previous collaborations, precisely
01:08due to its versatility and eclecticity. The Asian O.P. cheese is the cheese par excellence,
01:14for versatile and eclectic fillings, because it tastes like milk, therefore it is perfect for this type of creation.
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