00:00Top names in tech are gathering in Las Vegas for one of the industry's biggest events.
00:06The CES trade show brings together manufacturers, suppliers and analysts from across the technology
00:12world. This year it kicked off with a keynote speech from NVIDIA boss Jensen Huang. He unveiled
00:18a new system for training robots and self-driving cars at a much lower cost.
00:23The Chad GPT moment for general robotics is just around the corner.
00:28Huang also revealed new chips designed to give video games movie-like graphics. They
00:34also feature AI technology that will help game developers create more realistic human
00:39faces.
00:40But the tech fest takes place this year under a looming shadow. In less than two weeks Donald
00:46Trump will be sworn in as president and he's promised sweeping tariffs on imports, particularly
00:51from China.
00:53Gary Shapiro is head of the Consumer Technology Association, the CES show organiser. He says
00:59protectionism doesn't help anyone.
01:01It hurts American companies, it hurts the American stock market, it hurts the retirement
01:06plans, the 401Ks, the IRAs and I know President Trump cares about all of that. So while tariffs
01:12are a negotiating tool for him and we'll have some difficult, even terrorising moments for
01:17the business community and American consumers, I think ultimately President Trump will do
01:21the right thing.
01:22However, Trump this week denied reports that he could scale back tariff plans, calling
01:27it more fake news. That's sure to see the firms gathered in Las Vegas asked whether
01:33they plan to change suppliers or move production.
01:36Trump has also vowed to end government support for sales of electric vehicles, nowadays a
01:42big focus for the tech sector. Updates on self-driving systems are expected at the show
01:47from firms including Toyota. In his keynote address, Huang said the Japanese auto giant
01:53would be buying chips from his firm to power driver assistance features.
01:57AI is also likely to remain a buzzword at the event, with the tech set to power everything
02:03from companion robots to immersive VR headsets. The CES show will run until January 10.
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