TikTok Creators Brace For Nationwide Ban As Supreme Court Is Set To Hear Arguments In Case

Benzinga

TikTok's future in the U.S. hangs in the balance as the Supreme Court prepares to hear arguments on January 10th. The case regards a law requiring the platform to sever ties with its Chinese parent, ByteDance, or face a nationwide ban. The case hinges on whether the law violates the First Amendment. If the court sides with the government, TikTok's U.S. operations could shut down by January 19th, leaving creators scrambling for alternatives. Some creators reliant on TikTok's algorithm and monetization are diversifying to other platforms, while others emphasize the app's unparalleled impact on their growth. Goldman Sachs projects the creator economy, partly driven by TikTok, could reach a value of $480 billion by 2027.

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00:00It's Benzinga bringing Wall Street to Main Street.

00:02TikTok's future in the U.S. hangs in the balance as the Supreme Court prepares to hear arguments

00:08on January 10th. The case regards a law requiring the platform to sever ties with its Chinese

00:14parent, ByteDance, or face a nationwide ban. The case hinges on whether the law violates

00:19the First Amendment. If the court sides with the government, TikTok's U.S. operations could

00:24shut down by January 19th, leaving creators scrambling for alternatives. Some creators

00:30reliant on TikTok's algorithm and monetization are diversifying to other platforms, while others

00:36emphasize the app's unparalleled impact on their growth. Goldman Sachs projects the creator economy,

00:43partly driven by TikTok, could reach a value of $480 billion by 2027.

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