Finnish roastery wows connoisseurs in Helsinki with an AI-generated coffee blend

euronews (in English)

Helsinki’s Kaffa Roastery collaborated with local AI consultancy Elev to create 'AI-conic', a blend featuring four bean varieties, predominantly Brazil’s Fazenda Pinhal.

Transcript

00:00🎵

00:29We really started with free chat GPT, like we were adamant that we wanted to use tools that are available for everybody.

00:37We started, hey, it's like talking to a friend.

00:40Hey, we have a coffee roastery, we're trying to find a new blend, we want to use AI.

00:46🎵

00:53We actually did exactly as the AI told us to do, the blend component.

00:59But we also did our own, like, better versions as we thought, like, hey, we're better than AI.

01:05So we did like, got AI coffee, and then we had our versions of kind of the similar blends.

01:11And we cupped them blind, and every time the AI coffee was better or as good as the rest.

01:18🎵

01:23AI can help in almost anything.

01:26It will never take our jobs, we still need the experts here.

01:31But kind of maybe look outside the box.

01:36Also understand customers, their preferences.

01:40And the more data we put in there, the more it can help.

01:43So I think it opened our mind.

01:46🎵

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