Heisman, College Football Playoff Watch is a “Vehicle to Keep Memories Close”

Cheddar News

Watch Heisman, College Football Playoff Watch is a “Vehicle to Keep Memories Close” - Cheddar News on Dailymotion

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00:00The first-ever 12-team college football playoff is underway,

00:04and much like the ultimate college football individual prize,

00:08the Heisman Trophy, won by Colorado's Travis Hunter,

00:12there can only be one winner.

00:15However, just being a finalist is something to be honored,

00:18cherished, and most importantly, commemorated.

00:21And that's where AXA Time is stepping in.

00:25This isn't intended to be a trophy.

00:26This is intended to keep the memories close of this event.

00:32I mean, think about it.

00:33A Heisman Trophy finalist, that's a big deal.

00:37I want this to be this heirloom piece

00:40that brings them back to the moment

00:42when they got the news that they were just named finalists.

00:44That's what this represents.

00:46It's a vehicle to keep those memories close.

00:48So that bronze color is an homage to the trophy itself.

00:51That's one.

00:52Two was, you know, we wanted to adorn it

00:55with the Heisman logo in subtle but appropriate places.

00:59And think about the helmet on the Heisman Trophy.

01:02It's the old-school leather helmet, right?

01:04That leather strap is a nod to those old helmets.

01:09To me, the most meaningful part is the dial.

01:12There's a silhouette of a football

01:13as a repeating pattern on the dial.

01:15It's really subtle.

01:17It's really small.

01:18But that represents all the people

01:20who helped the athlete achieve success.

01:22Apple Watches were said to kill the analog watch face.

01:26They did the opposite.

01:27We're licensed with College Football Playoff

01:29and we make watches for the championship teams.

01:32So when Michigan won the national championship,

01:34I sold more watches in January as a side hustle

01:37than I did all of last year combined.

01:39Because a lot of these athletes who are competing in CFP,

01:42they're not going on to the NFL.

01:44Like, this is the pinnacle of their athletic careers.

01:47I want them to have something

01:49to represent the pinnacle of their athletic careers.

01:52And that's what this watch represents.

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