00:00This year Nutella celebrates its 60th anniversary, so what better occasion to celebrate it than
00:12an exhibition in a museum, in the Maxi Museum, and so let's say that it was a journey that
00:21goes back to the history of Italy and to tell this journey we have chosen the illustrator
00:32Francesca Gastone, who works with the technique of collage, using archival materials,
00:39analog and digital, which seemed perfect to us in visualizing this story.
00:48We go back to the history of Nutella, but also to some of the highlights of Ferrero,
00:56so we decided to have old advertising, spots, but also having an attention to creativity,
01:05so the public is not only invited to watch, but also to interact with the space,
01:12so to be able to leave a trace in this world, also to write messages that Nutella will collect.
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