New Jersey's Red Bull Arena Rebranded Sports Illustrated Stadium In Historic Deal

Benzinga

The New York Red Bulls have renamed their home stadium under a 13-year deal with Sports Illustrated Tickets. The move rebrands the 20,000-seat Red Bull Arena in Harrison, NJ, as Sports Illustrated Stadium. This marks Sports Illustrated's first stadium naming rights agreement. Starting in 2026, Sports Illustrated Tickets will also serve as the official ticketing partner for all events at the stadium, including New York Red Bulls and Gotham FC games, concerts, and international matches. Financial terms were not disclosed.

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00:00It's Benzinga bringing Wall Street to Main Street.

00:02The New York Red Bulls have renamed their home stadium under a 13-year deal with Sports

00:06Illustrated Tickets. The move rebrands the 20,000-seat Red Bull Arena in Harrison, New Jersey

00:11as Sports Illustrated Stadium. This marks Sports Illustrated's first stadium naming rights

00:16agreement. Starting in 2026, Sports Illustrated Tickets will also serve as the official ticketing

00:22partner for all events at the stadium, including New York Red Bulls and Gotham FC games,

00:26concerts, and international matches. Financial terms were not disclosed.

00:30For all things money, visit Benzinga.com.

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