00:00Good evening, Miami.
00:20Jaguar celebrates fearless creativity, so where better to launch its reimagining than
00:27here at Miami Art Week.
00:30Getting attention in today's world is not always easy, and I assume all of you and those
00:37following from around the world may have read a thing or two about the new Jaguar brand.
00:44And we're delighted to have your attention.
00:48The travesty has always surrounded British creativity when it's been at its best.
00:56David Bowie, Vivian Westwood and architect Richard Rogers were some of my creative heroes.
01:05They were British trailblazers who challenged convention and had no desire to copy the norm.
01:15In the same way, when Jaguar was at its best, it threw away the car design rulebook and
01:21created E-Type and the XJS.
01:26These were objects of desire.
01:30Sir William Lyons, our founder, many years ago said, a Jaguar should be a copy of nothing.
01:38Don't be held back by the past.
01:40Be brave.
01:41Be fearless.
01:43Be nothing.
01:45Create new objects of desire.
01:48These were exactly the words I used to brief my creative team.
01:55Type 00 is the first physical manifestation of the new Jaguar brand that's influenced
02:02by the desire to recapture the essence of Jaguar's original creative conviction.
02:10This is a taste of things to come.
02:13And those of you who know me, know I don't believe in concepts unless they become a reality.
02:22Look at its jaw-dropping proportions.
02:25That's what we mean by exuberance.
02:30Its long bonnet doesn't conform to electric vehicle design, and why should it?
02:37Look at its uncompromising modern surfaces, dramatic intersections, and flawless details.
02:46At our very best, we have never conformed.
02:51And this uncompromising creative approach runs from these exuberant proportions all
02:58the way through to the finest details.
03:01Our powerful symbols of change follow this exact principle.
03:07Each symbol has meaning.
03:09The leaper always leaping forward, never backwards.
03:13The monogram our seal of approval, and our wordmark is the future face of Jaguar.
03:20Strike through is another symbol, and the name given to the horizontal lines repeated
03:27throughout Type 00.
03:31It symbolizes Jaguar's desire to strike through convention.
03:37The strike through is at its most prominent at the rear, accentuating the vehicle's beautifully
03:45sculpted haunches.
03:48Inside, the sense of drama continues.
03:52Tactile and forward-thinking materials and details come together to create a feeling
03:58of occasion.
04:01Color is another key component of our new brand.
04:05London blue, a homage to our British heritage, while also paying tribute to our favorite
04:13E-Type.
04:15Miami pink, a color that is synonymous with this city, its architecture, its art, even
04:23its football team.
04:24Or should I say, soccer?
04:28Clearly, our creativity doesn't conform, so why should our technology?
04:35Our new range of vehicles, unlike many others, will use a completely unique electric platform.
04:43Even with these large wheels, there is no range anxiety with an impressive 430 miles.
04:51These will be the most powerful Jaguars ever, and will be capable of producing 1,000 horsepower.
05:00Jaguar has no desire to be loved by everybody.
05:05It has already stirred emotions, and it will continue to.
05:10Some may love it now, some may love it later, and some may never love it.
05:17And that's okay, because that's what fearless creativity does.
05:22This is the original essence of Jaguar, and for me, it's been an honor to lead the creative
05:29reimagining of this great British brand.
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