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Benzinga
  • 1 year ago
Bible sales have surged in the U.S., up 22% through October compared to last year, outpacing the near-flat growth of total U.S. print book sales. Economic concerns, political tensions, and societal anxiety are driving interest, with new buyers and collectors alike seeking spiritual grounding. Retailers offer an array of editions catering to various demographics, including graphic novels, study versions, and high-end luxury bindings. Publishers cite increased engagement among Gen Z and celebrity influence as key factors.
Transcript
00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Bible sales have surged in the U.S., up 22% through October compared to last year,
00:07outpacing the near-flat growth of total U.S. print book sales.
00:11Economic concerns, political tensions, and societal anxiety are driving interest,
00:16with new buyers and collectors alike speaking spiritual grounding.
00:20Retailers offer an array of editions catering to various demographics,
00:23including graphic novels, study versions, and high-end luxury bindings.
00:28Publishers cite increased engagement among Gen Z and celebrity influence as key factors.