00:00They are in our lives every single day, making sure every family celebration is possible.
00:06But have you ever celebrated a special occasion in their life?
00:10Do you even know when their birthday is?
00:13Most of us don't know these details about our domestic helpers.
00:17But Cadbury Dairy Milk teamed up with residential societies to change that.
00:26During a one-of-a-kind campaign, Be a Part of Your House Help's Happiness, the brand
00:30is organising a special birthday party for domestic helpers in many societies at the
00:36beginning of each month.
00:43As part of the initiative, Cadbury tied up with No Brokerhood, a residential society
00:48management system, to send personalised reminders to residents about their domestic help's
00:54birthday.
00:55They now plan to enrol 1.7 million houses across 8,000 plus societies into this special
01:01notification programme.
01:04This campaign encourages all families to join in and celebrate the happiness of their helpers
01:10with whom they share a special, yet often neglected bond.
