How to win Black Friday 2024

Evening Standard

How to win Black Friday 2024? The Standard's shopping expert Abba Shah talks us through her top tips on nailing bargins, making your money go the furthest and future-proofing your spending.

Transcript

00:00Pushy crowds, crying children, empty shelves, Hugh stretching back to the car park, an existential

00:07crisis or three.

00:11This is what Black Friday in the UK used to look like, but it doesn't have to be this

00:15way.

00:16Swerve the in-store mania and nail Black Friday from the comfort of your own home this year

00:20with my quick tips for success.

00:24I'm Abba, the Deputy Shopping Editor at the London Standard.

00:27Our team has been owning Black Friday for years, and there are a few rules to know before

00:31you reach for your credit card.

00:34Make a list and set a budget.

00:36There are a lot of deals flying around this year, so it's important to keep your focus

00:40and stick to your list.

00:43Check the savings twice.

00:45It can be easy to lose your head when your veins are pumping with Black Friday adrenaline.

00:49Don't forget that it's not just about the money.

00:51Free delivery and returns, extended warranties or a free gift will boost the overall value.

00:58If you're after a product, like a vacuum, but don't care about brands, you're in pole

01:03position because you can really shop around.

01:06Think about the future.

01:07It's easy to think just about Christmas, but smart shoppers use the bargain bonanza to

01:11pick up presents, decorations, food and drink, and even home goods.

01:15Don't forget that Black Friday deals extend to more than products alone.

01:18I've picked up restaurant vouchers that are worth double, discounted flights to Europe

01:23and the Middle East, and cut-price theatre tickets in Black Friday sales past.

01:28Check the small print.

01:30Take a few minutes to read this as a no-returns policy may be a serious red flag.

01:35Don't dawdle.

01:37If you've seen a good deal, there are probably 10 other shoppers in the virtual queue next

01:41to you with their eyes on it too.

01:43If you don't grab it, one of them will, and all you'll be left with is a bitter taste

01:46of regret.

01:47You'll only wind yourself up, and besides, you paid a price you were happy with.

01:51Revel in it.

01:53www.globalonenessproject.org

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