00:00Our mission here is to rescue and recover surplus food from all types of food service
00:15establishment, from hotel, restaurant, hypermarket to manufacturer, and ensuring that it's safe
00:22before we get it connected to our beneficiary, the underprivileged, the poor and the hungry.
00:30Hi, I'm Rick Chee. We are from Food Aid Foundation and we are the winner of the STAR Golden Hearts
00:39Award 2024. We started in 2013 and we are almost 11 years in operation and until today we have
00:56branches and partners throughout the country to reach out to the underprivileged because I find
01:02it quite unfair where the major donors from food manufacturers or financial donors are very much
01:08concentrated in the cities and the small towns, the villages are deprived of this assistance.
01:17Our activities is basically a daily affair 24-7 because of our schedule, the donation,
01:28our contract with hypermarket where we have to pick up the food and to service our beneficiary
01:35throughout the Klang Valley from refugees to welfare shelter homes to the urban poor.
01:42And we also schedule to collect to rescue fresh vegetables, those unsold from central
01:48market to get it connected to the urban poor as well as the shelter home.
02:03There are two parts of the food that we rescue, those that comes in raw and those that are dry
02:09essential products. Essential products are distributed as part of our fresh ration or
02:14raw material but however in times of crisis we have our commercial hot kitchen where we cook
02:22hot food to serve the victims of disasters such as floods or even COVID-19. Above that,
02:30on regular basis we cook hot meals to work with the government agency which is the DBKL
02:38where we send our food to this centre for the homeless.
02:48When we started like any organisation, we start with a trust deficit so over the year
02:55we build on accountability, transparency to earn the respect from this organisation
03:01and I'm proud to say on a yearly basis we have rescued 34 million worth of free food
03:08from all this organisation which is our strong supporter today.
03:22We received 9,500 cartons of our Oreo from Mondelez that is two weeks ago.
03:28Most of the stock has been distributed to Malacca, to Penang, to Johor, to Kota Bharu
03:36and to Ipoh as well. So we share with our partners which is all around in Malaysia
03:41including we have our own Food Aid Ipoh, Food Aid Malacca and then Food Aid Kelantan.
03:49As you can see this is one of our freezer, this is freezer one,
03:53this is basically what we received is actually a bread from High Stand and then ice cream from
04:00Imarayu. So from High Stand they have been supporting us since day one for the past nine
04:05years. We collect on a weekly basis between 80 to 120 cartons of bread.
04:11These are some of the fish head that we actually rescued from a restaurant
04:16from a chef in Kota Kamuning Golf Club.
04:26We have created branches and partners throughout the country
04:30where abundance of food that reach all over the world,
04:34We have created branches and partners throughout the country
04:38where abundance of food that reach us even by container, we actually get it shared with
04:45different partners throughout the state by sending to them and our branches and
04:49partner will copy our same model to rescue food from the locals in their area.
04:55We have a commercial kitchen here with an intention to provide hot food to the poor
05:02community as well as some cyclic menu for the urban poor which typically their menu
05:08are very much gravy laden with minimum nutrition or protein. That's one of our objective and this
05:14kitchen is also for us to do a lot of food delivery.
05:24We have a mini laboratory for us to test E.coli bacteria making sure it's safe before we
05:36pack this food to our beneficiary and also this kitchen are all detachable for emergency especially
05:44disaster where we can mobilize this commercial kitchen on the ground to provide hot food not
05:50only to the victims but also volunteers on the ground.
05:55Time is an essence in our operation because a good 90 percent of the food that we rescue
06:04are close to expiration some as far as nine months and some just two days left.
06:12So it's very critical for us but we have structured in a sense that those shelter
06:18homes who have vehicle they will come and pick up the ration here for us to push out
06:24those delimited left two or three days to get out the first batch of the food out leaving
06:29a small option to play with those with longer dead that's our motto.
06:46Well I spent the last 40 years in the corporate world and embarking on charitable work I find it
06:52very fulfilling because our work consists of providing food to the underprivileged and a
06:59plate of food landing in front of them you can actually experience instant gratitude
07:04that motivate us to do more.
07:07Happy 10th anniversary to the Star Golden Hearts Award. We are truly honored to be receiving this
07:15award and we hope you will continue your effort and initiative and your initiative truly inspire
07:23and motivate us to continue to do more. Once again happy birthday and thank you.
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