Are Users Leaving X for Bluesky?

The micro-blogging startup, Bluesky has gained over 1.25 million new users in the past week alone, signaling a shift in social media habits.

Transcript

00:00People are leaving X in droves.

00:03Where are they going?

00:04Up in the blue sky, apparently.

00:06The microblogging startup, Blue Sky,

00:08gaining over 1.25 million new users in the past week alone,

00:13signaling a shift in social media habits

00:16following the US presidential election.

00:19The surge suggests that Blue Sky is positioning itself

00:22as an alternative to X and Meta's threads,

00:26with most new users coming from the US, Canada,

00:29and the UK.

00:30CEO Jay Graber expressed excitement

00:33about welcoming those

00:34seeking a better social media experience.

00:37However, Blue Sky's total user base of 15.2 million

00:42remains a small fraction compared to its rivals,

00:45with threads and X reporting 275 million

00:48and 318 million monthly users, respectively.