Sugababes burst out of a billboard to perform an impromptu gig

SWNS

Commuters were stopped in their tracks at King’s Cross - when the Sugababes burst out of a billboard to perform an impromptu gig at the station.  The 90s pop trio appeared after an intrigued Londoner press a mysterious button which simply read ‘push for something sweet’ causing the band to kick start the performance of their 2005 hit, ‘Push the Button’.  Onlookers admitted to missing trains to catch the show as the band was revealed from behind replica elevator doors reminiscent of the song's music video.  The original trio, Mutya Buena, Keisha Buchanan, and Siobhan Donaghy put on the surprise gig to celebrate the launch of Sky Broadband’s new 24/7 switching support service.  A new tongue in cheek video shows the Sugababes pitching the ‘Suga Broadband Babes’ collaboration by leveraging their nostalgic music catalogue to convince Sky bosses they’re the perfect match for the campaign.

Transcript

00:00Come on.

00:04Sugar Babes?

00:05No, just as it comes.

00:06Thanks, Funfly.

00:07Um, no.

00:08Sugar Babes?

00:09We're here to pitch to the boss.

00:11Right.

00:12Yeah, of course.

00:13Um, so sorry.

00:14Come, come with me.

00:15Yep, yep.

00:16Yep.

00:17Yep, yep, yep, yep, yep.

00:18Okay.

00:19Sure.

00:20Sorry I'm late.

00:21What have you got for me?

00:22The Sugar Babes Switching Experts.

00:23Oh.

00:24Um, thank you for seeing us.

00:31We saw your brief looking for people to help launch your 24-7 switching service.

00:36And we think we'll be the perfect match to front this guy campaign.

00:39I mean, after all, we've had our, uh, their share of switches.

00:43Allow us to introduce the Sugar Broadband Babes.

00:49You guys encourage people to change providers and we have a song called change.

00:53It's all about the customer now, and we sing about you now customers can switch with one touch, and we have an album called three

01:03Oh, oh

01:06It's nice. Sorry. Yeah, no, okay. Oh god. No. Sorry once again

01:14Do you know I think it's actually really rather good good

01:20It's bloody genius

01:23Sky and the sugar broadband babes

01:2724-7 switching service staffed by real people. I mean it's as easy as pushing a button

01:33Push the button picture it yeah you three a nationwide campaign

01:37Radio TV billboards and obviously we'll do it better not any old billboard, but real-life

01:44Human billboards hmm push the button and bam sugar babes perform on demand right in front of your eyes

01:53You

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