00:00The main inspiration for Cupra is the raw nature, and starting from there, maybe one
00:07simple image can somehow explain and express this emotion.
00:17The design of the Cupra Terramar is based on three main pillars.
00:21The lightweight structure, which is about highlighting the visual structure of the interior
00:27of the car, embracing musculature, about everything soft that you want to touch.
00:36Striking details play a huge role in the defining of the Cupra identity.
00:41The copper plays a very important role of highlighting the details.
00:47These three pillars, they're never separated items.
00:51One lives because there is the other, and these three elements together can create a
00:55completely different interior, and nevertheless, they're still Cupra.
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