World Premiere CUPRA uncovers its bold vision for the future with the Tindaya Showcar

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CUPRA accelerates its unstoppable growth journey with a wave of bold announcements at IAA Mobility 2025 in Munich. The brand unveils the daring CUPRA Tindaya Showcar, introduces exclusive Tribe Editions, and confirms it will hold the World Premiere of the CUPRA Raval in Barcelona in March 2026. Beyond the cars, CUPRA is pushing forward its globalisation and investigating a potential market entry for CUPRA in the Middle East region. The CUPRA Design House also takes centre stage, with the worldwide debut of the Harper Collective x CUPRA luggage collection.  CUPRA uncovers the CUPRA Tindaya Showcar, the embodiment of the brand’s vision, and home to its future design language.  The CUPRA Tindaya Showcar embraces its namesake’s dramatic character, with an exterior and interior design that comes alive with a radical yet simple idea: “No Drivers, No CUPRA”. A showcar that delivers the maximum expression of driver focus, while offering a unique experience, enhancing the driver’s emotions.

Transcript

00:00What do people feel when they see an object?

00:02What do people feel when they listen to something?

00:04What do people feel when they touch the materials?

00:07We want to make people feel.

00:12This time with the Cupra Thindaya,

00:14we have a very special connection between machine and human.

00:17A car is not a piece of metal with wheels.

00:21We love to create a strong personality on the front.

00:23We have a black mask underneath with digital layer,

00:26and you have three triangles in a horizontal way,

00:28but very sharp, very progressive.

00:32And this you can see as well on the side.

00:34You have these twisting surfaces,

00:35and this creates these typical different lights on the side.

00:41On the rear we have a very fast cabin with the shoulders,

00:45with this logo illuminated,

00:46that create this digital area at the rear.

00:51We redefine what driving emotions mean.

00:54Everything is focused on the driver,

00:56so you can see all the elements

00:57that push the emotion to the maximum.

01:02For us, it's not a machine anymore,

01:03because at Cupra we believe that the cars are not built,

01:08are born.

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