Apple officially launches Apple Intelligence

The Street

TheStreet’s Conway Gittens brings you the biggest news of the day, including what investors are watching and the official launch of Apple Intelligence.

Transcript

00:00I'm Conway Gittins reporting from the New York Stock Exchange.

00:02Here's what we're watching on the street today.

00:04Investors are focused on earnings.

00:06Wall Street is anticipating solid earnings

00:09from the tech sector.

00:10Outside that group, however, the news flow on Tuesday was mixed.

00:14Global same-store sales at McDonald's

00:16were down for the quarter, but it beat on other numbers.

00:20Meanwhile, Ford gave a muted full-year forecast

00:24that overshadowed better-than-expected results.

00:27Turning to other business headlines,

00:30if you have a newer model iPhone, Mac, or iPad

00:33and things look a little different, they are.

00:35That's because Apple has begun to roll out

00:37artificial intelligence features.

00:39The new AI tools, which are dubbed Apple Intelligence,

00:43are available via software updates for the iPhone 16

00:46and 15 Pro and Pro Max.

00:49AI software upgrades are available for Macs and iPads

00:53as well.

00:54So what can Apple device users do now

00:56that they couldn't do before?

00:58For one, they can now record a call.

01:01AI will transcribe the conversation

01:03and save a summary of the call in the Notes app.

01:06In addition, writing will be easier.

01:09AI can proofread, edit, and summarize users' documents.

01:13Siri will be more streamlined to interact in a manner

01:16Apple describes as, quote, more natural and conversational.

01:20There are also AI tools to help better sort

01:22through saved photos and videos

01:24and to make editing that content easier.

01:27Apple is in the midst of the early days of an AI race.

01:31Its main competitors, Google and Microsoft,

01:33are also putting AI tools at consumers' fingertips.

01:36Apple needs to keep up in order to fortify sales

01:39of its most important device, the iPhone.

01:43There are concerns, however, that these new AI features

01:46may not be enough to convince enough consumers

01:49grappling with inflation and higher interest rates

01:52to upgrade to a newer, more expensive phone.

01:56That'll do it for your daily briefing

01:58from the New York Stock Exchange.

01:59I'm Conway Gittins with The Street.

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