Sostenibilità, Pierini (Coca Cola Italia): “Mezzo mld di euro di investimenti in Italia dal 2010”

adnkronos

(Adnkronos) -  “Competitività e sfide ambientali hanno una risposta comune: investimenti. Come Coca-Cola Hbc Abbiamo investito dal 2010 mezzo miliardo di euro in area ambientale con un'attenzione particolare all’attività industriale dei sei stabilimenti di produzione distribuiti nel Paese”. A dirlo Giangiacomo Pierini, Corporate Affairs & Sustainability Director Coca-Cola HBC Italia, intervistato in occasione del nuovo appuntamento Adnkronos Q&A intitolato ‘Trasformazione green, investimenti e strategie’, svoltosi a Palazzo dell’Informazione a Roma.

Transcript

00:00Competitiveness and environmental challenges have a common answer, that is investments.

00:10Like Coca-Cola Capricci d'Italia, since 2010 we have invested half a billion euros in the country.

00:16And this, of course, with special attention to industrial activities and our six production plants distributed in five regions of the country.

00:25On which area? The environmental area.

00:28So we have invested in everything that concerns new technologies related to packaging.

00:33So recycled raw materials, new processes, new infrastructures that allow us to save energy,

00:39a lower use of water and a lower use of virgin raw materials.

00:43We have also increased the recycled raw material with a plant dedicated to this with 30 million investment in Piedmont.

00:50In addition to this, we have invested in water, which is one of the major issues at the moment.

00:54We are an industry that uses little and always uses less, but we have developed innovative projects.

01:00For example, in Veneto, where we have the largest factory in Europe, south of Verona,

01:05in the creation of an infiltration forest area together with the Consortium of Verona Bionifici

01:10to increase the amount of water in depth in the fauld, going to compensate for the water we take from the factory.

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