Starbucks Pulls 2025 Guidance As Sales Decline For Third Straight Quarter

Benzinga

Starbucks Corp. withdrew its 2025 guidance following a third consecutive quarterly sales decline, spotlighting the challenges facing new CEO Brian Niccol. The company reported a 7% drop in same-store sales for the fourth quarter, with U.S. sales down 10% and China’s down 14%. Niccol plans to overhaul Starbucks’ strategy, focusing on streamlining menus and improving customer experiences. The company has struggled to attract customers despite promotional efforts. Full results are expected on October 30th

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Starbucks withdrew its 2025 guidance following a third consecutive quarterly sales decline,

00:07spotlighting the challenges facing new CEO Brian Nickell.

00:10The company reported a 7% drop in same-store sales for the fourth quarter,

00:15with U.S. sales down 10% and China's down 14%.

00:19Nickell plans to overhaul Starbucks' strategy,

00:21focusing on streamlining menus and improving customer experiences.

00:25The company has struggled to attract customers despite promotional efforts.

00:29Full results are expected on October 30th.

00:32For all things money, visit Benzinga.com.

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