'Look at the Label' encouraged across West Norfolk as part of recycling initiative week

Residents were encouraged to “Look at the Label” last week in a bid to promote better recycling across the borough.

Transcript

00:00It is that week in the year when we celebrate our achievements with recycling but also look

00:15to see what more we can do.

00:18Recycling is easy though because as you can see from the new liveries on the lorry, all

00:23you've got to do to recycle well and to be confident in recycling is look at the label.

00:30So what label are we looking for?

00:33We're looking for the unpacked recycling label which tells you with the green swoosh and

00:38the word recycle that that packaging can go in your recycling bin.

00:45In West Norfolk it's that easy.

00:49So what if it doesn't have the green swoosh and the recycle logo?

00:53Then it may be that it's actually got the black swoosh and the label.

01:00That goes in your general rubbish bin because it can't be recycled.

01:05Some things though may not yet have the swoosh on and that's really quite easy still because

01:12most things which are packaging can be recycled.

01:16So it could be that it's a plastic tray for bacon or cooked meats.

01:22If it hasn't got a swoosh on it, is it a plastic tray?

01:26Then yes, it can be recycled.

01:29Fruit punnets can be recycled, bottles can be recycled and a bottle includes those bottles

01:35which we often forget about.

01:37The ones in the bathroom.

01:39Shampoo bottles, cleaning bottles, conditioning bottles can all be recycled in your green

01:45recycling bin.

01:46All you've got to do is just rinse them out and they're good to go.

01:58Just remember when I ask you to do some recycling, I'm not asking you to do anything really horrible.

02:06All I'm asking you to do is look at the label.

02:11Look for this sign and then pop it in your recycling bin at home.

02:27Things like plastic bottles, if we recycle them, it saves us having to get more oil out

02:36of the ground because plastic doesn't disappear.

02:41It keeps us having to use energy which pollutes the air that we breathe.

02:48But also even worse, plastics end up in the water which end up in the sea and fish, whales

02:57and turtles and all of the sea creatures, they end up being actually polluted with really,

03:02really, really small pieces of plastic.