Green Heroes: Mimica

Mimica designed a new food label to tackle food waste by showing consumers whether the food is fresh or not.

Transcript

00:00If food waste were a country, it'd be the third largest producer of greenhouse gases

00:10in the world after China and the U.S.

00:32Mimika Touch helps reduce food waste because we show consumers whether their food is fresh

00:37or not and helps prevent them throwing away food that's perfectly good.

00:44We allow the true freshness to be known and that can achieve an extension of minimum two

00:49days but we can really extend up to an extra week on your main supermarket shop.

00:56Mimika Touch is a temperature sensitive indicator.

01:00Inside there is a bump trace.

01:02We cover these bumps with a hydrogel.

01:05When it's solid, the hydrogel is really smooth but during the activation, an activator solution

01:12is added on top of the gel.

01:14This solution reacts with the gel and it starts the change in phase from solid to liquid.

01:20So when the reaction is concluded, you can then feel the bumps underneath.

01:24When you feel bumps, the food is no longer good to be consumed and when you feel smooth,

01:30the food is still safe.

01:31We're tackling climate change by helping to reduce food waste.

01:35Food waste creates about 10% of all the greenhouse gases in the world.

01:47Our vision is to become the global mark of freshness.

01:50We're starting with food but anything perishable can benefit from our technology.

01:55We're starting to look at vaccines, blood and organ transportation and even things like

01:59cosmetics.