MLS Sets Record Attendance and Sponsorship Numbers in 2024 Season With Boost From Miami's Lionel Messi

Benzinga

Major League Soccer achieved record-breaking attendance and sponsorship numbers for the 2024 regular season, partly fueled by global superstar Lionel Messi. The league saw a 5% rise in attendance from last year, setting a new average attendance record of over 23,000 per match. Messi's presence bolstered fan engagement, with his Inter Miami jersey leading sales worldwide. Sponsorship revenue grew 13% as MLS signed eighteen new deals. Chris McGowan’s corporate strategy unit also played a key role in helping clubs implement new business strategies.

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00:00It's Benzinga bringing Wall Street to Main Street.

00:02Major League Soccer achieved record-breaking attendance and sponsorship numbers for the 2024

00:06regular season, partly fueled by global superstar Lino Messi. The league saw a 5% rise in attendance

00:13from last year, setting a new average attendance record of over 23,000 per match. Messi's presence

00:19bolstered fan engagement with his Inter-Miami jersey leading sales worldwide. Sponsorship

00:24revenue grew 13% as MLS signed 18 new deals. Chris McGowan's Corporate Strategy Unit also

00:30played a key role in helping clubs implement new business strategies.

00:34For all things money, visit Benzinga.com slash GSTV.

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