Major League Soccer achieved record-breaking attendance and sponsorship numbers for the 2024 regular season, partly fueled by global superstar Lionel Messi. The league saw a 5% rise in attendance from last year, setting a new average attendance record of over 23,000 per match. Messi's presence bolstered fan engagement, with his Inter Miami jersey leading sales worldwide. Sponsorship revenue grew 13% as MLS signed eighteen new deals. Chris McGowan’s corporate strategy unit also played a key role in helping clubs implement new business strategies.
