00:00Kamala Harris' campaign is encouraging Swifties to step into their voting era.
00:05In the campaign's latest push to reach young voters ahead of the presidential election,
00:09Taylor Swift fans who were in Miami to catch the superstar singer during her heiress tour
00:13concerts at Hard Rock Stadium this weekend are set to come across the Democratic National
00:18Convention's Swift-themed I Will Vote campaign. On Friday, the DNC is rolling out an exclusive
00:23Snapchat filter urging voters to be fearless on the issues that will decide this election,
00:28from reproductive rights to economic opportunity. The Snapchat filter will
00:32feature an In My Voting Era header. Users can tap through options to fill in the sentence
00:36Be Fearless For, where choice phrases include democracy, reproductive rights,
00:41climate action, student loan debt relief, health care, racial justice, LGBTQ plus rights,
00:47economic opportunity, and equality. The filter will link to IWillVote.com at the bottom of the
00:52page. Among new billboard ads also launching across Miami to welcome voters to their Kamala
00:57era is a mobile billboard ad for IWillVote.com that will run on a boat near Swift's concert
01:01venue. The Snapchat filters will be available to users in battleground states. The DNC
01:06communications director said in a statement, "...Democrats are reaching out to young voters
01:10where they are, from concert venues to social media platforms, to make sure they have the
01:14resources they need to cast their ballot. We're not taking any vote for granted,
01:19and we'll continue to make sure young voters across the country know everything that's at stake."
01:23Our country's youth are mobilized to speak now for the future they deserve.
01:27Miami is the first stop on the final leg of Swift Sara's tour.
01:30Last month, the Grammy-winning singer and songwriter endorsed Harris and her Democratic
01:34running mate, Tim Walz. For more on this story, head to THR.com. This is The Hollywood Reporter News.
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