00:00Comfort and modern quality services, rigorously smart, in the heart of Sardinia.
00:12Open doors in Sassari for the B&B Hotels, the first structure on the island of the famous international chain, which can boast 850 hotels in Europe and 75 in Italy alone.
00:23During the official inauguration of the new structure of Via Padre Zirano 5, all the peculiarities of the new point of reference for island tourism have been highlighted, with great attention to families and an eye focused on the business sector.
00:37INE was born because Sardinia is a very important tourist area and for us it is normal to come to such a beautiful region.
00:49Today, everyday life has changed, as explained by the honorary president of B&B Hotels, Jean-Claude Gauthier.
00:55After Covid, you stay less in the office, you work on the road and you travel more, with often high rhythms.
01:01This is how the formula for safe success was born. The Sassarese Hotel will in fact offer the package consisting of accommodation and breakfast, all at rather low costs.
01:10We are already able to offer an incredible price-quality ratio. I don't know if you have already seen the quality of the rooms, you can already see the quality of the common parts, but it means paying 60 euros a night, more or less, on average, for a structure of this type. In Sardinia it does not exist.
01:29The initiative is possible thanks to the collaboration agreement between B&B Hotels and the BIPER group, which granted the stable in a multi-annual location, confirming the commitment on Sassarese related to the completion of the activities of valorization of the territory.
01:42We saw this property, we realized that it resembled a property that B&B has in Milan, we called the chain that we know well because we also have a similar situation on Modena,
01:53we came here, we sat on the roof of this property that had not been used for a long time and we fell in love with it. We realized that it had been there for two and a half years and then we got to where it is today, and today is a beautiful day, I think.
02:05Hyper-strategic position?
02:08We are convinced that it is a strategic position, we also have this type of property on Modena, in a similar situation, with a seat next to it where our colleagues work.
02:22So this link between B&B and the BIPER group works well.
02:27The aim is to fill the hotel, first of all, and then in Sardinia to open other locations, certainly there is potential. When we start in a region, we usually open other structures.
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