00:00For Nespresso, the way to speak to an ever-expanding and varied public of sustainability is certainly the choice of using a communication that is easy, understandable for everyone and tangible, that tells the truth of what is being done.
00:19For example, for us at Nespresso, launching a platform like Nespresso for Italy is a tangible way of telling everything we do in favor of the climate, the environment and the community.
00:29Among the projects that are part of this panel, our recycling project, which tells how a resource such as the capsule can really still be something usable even after the end of its life,
00:43so to go a little to unravel that contradiction that sees a capsule as a waste after it has been used.
00:49In fact, we tell how the capsule, post-use, can still be divided into two resources, which are aluminum and coffee, which can be re-inserted in the life cycle and give rise,
01:00as far as aluminum is concerned, to new objects of various types, while as far as coffee is concerned, as in our case, used to make compost and then used as a binder in a rice field in the province of Novara,
01:12from which rice is obtained, which we give to the food bank.
01:15So we see how the story of this story, from beginning to end, can certainly make it easier to bring on board the Italian population of these important circular economy projects,
01:25which, if we start looking inside, actually have a fallback that can really be looked at and perceived.
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