00:00Meanwhile, this shouldn't be a huge surprise. Football comes back, Yankees and Mets both in the postseason, and New York's betting numbers are up.
00:10But again, maybe we could just correlate it to the most active sports betting time of the year. It is football season, Jim. I don't know how else to say it.
00:17Yeah, I think you're absolutely right, Craig. $516.8 million was bet in New York for the week ending September 29th.
00:26And the interesting thing that happened that week was that ESPN bet launched in the New York market.
00:32Now, albeit, they did not offer any promotional signup bonus.
00:37Now, if you recall, when they launched in their more than a dozen markets initially back in November, when the ESPN bet branding took over for the Barstool Sportsbook,
00:50they were giving out promo dollars left and right.
00:53And Penn Entertainment CEO Jay Snowden even said at an earnings call following that November launch elsewhere that they ended up spending a lot more and giving away a lot more than they had originally anticipated.
01:08So ESPN bet launched in New York during that final week of September.
01:14So in the three days that ended that week, September 27, 28, and 29, $3 million was bet on the ESPN bet app in New York.
01:24Now, of course, absolutely an incredibly small snapshot that we're seeing just that $3 million as a piece of that $516, $517 million bet during that week.
01:38We'll get a better picture, a better idea in the next coming weeks and days, really, even as New York does put out that weekly report.
01:49We'll see that late Thursday, early Friday to see how that first full week went for ESPN bet.
01:57But ultimately, that one singular week in the market as a whole, one of the largest since March when we had March Madness.
02:06Or to your point, Craig, I think a lot of that big number, nearly $517 million, has a lot to do with just the time of year.
02:14College football's in full force.
02:18The NFL's in full force.
02:20ESPN bet launching in the midst of that $3 million bet on their app in just three days during that final week in September.
02:28And we'll see what the future holds for them as we get more data coming in here in the next couple of days and weeks.
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