'Assassin's Creed' Maker Ubisoft Cuts Guidance After Disappointing Performance, Delays Release of 'Assassin's Creed Shadows'

Ubisoft is under scrutiny following delays to its Assassin’s Creed Shadows, the next game in the franchise. The game’s release was pushed to February 2025, leading the company to reduce its guidance. Net bookings are down from prior estimates, largely due to the underperformance of Star Wars Outlaws and the game's mixed reception. Activist investor AJ Investments is pushing for Ubisoft's sale, potentially to Tencent. Analysts are downgrading Ubisoft's stock, with Deutsche Bank dropping its rating to "hold."