00:00It's a game of words, a game of the heart, a game of the mind.
00:16It's a folk climate.
00:17New faces come, new singers come, they also try their hand.
00:21We bring them, we give opportunities to everyone.
00:25There are a lot of artists here who helped the new kids through this election campaign,
00:31through their culture.
00:32They made a jingle and gave it to the kids to sing.
00:35They got a lot of opportunities.
00:37These days, kids write their own songs.
00:40It's amazing.
00:41And no one has learned it.
00:43They write their own rap.
00:45They sing and make their own music.
00:56In the elections, the songs that are being made,
00:58our youth also get a chance to show their talent.
01:01Of course, of course.
01:03Definitely.
01:04They have more opportunities.
01:06The old ones, they know.
01:07They come on TV, on the radio.
01:09The new ones don't come anywhere.
01:11Music is an inseparable part of Kashmir's politics.
01:15Politicians use jingles and songs to reach out to their voters in Jammu and Kashmir.
01:20For Rasik Imtiaz Khan and other young singers of his age,
01:24the ongoing assembly elections have provided an opportunity
01:28to showcase their singing talent
01:30and to make their melodious voices heard in every nook and corner of the valley.
01:42The election season is going on.
01:43Do you get politicians to make songs?
01:46A lot of them.
01:47Our job these days is to make songs.
01:51So how challenging is it for you to deliver songs
01:55that you compose here in every nook and corner of the valley?
02:00That's a good question.
02:02It's a little tough because it takes less time.
02:07And you have to make it in less time.
02:09God willing, we will be successful.
02:11We will try.
02:13What we did last year, we have to write it down.
02:15We have to write it down in one or two lines.
02:17That's tough.
02:18The rest is up to the lyricists.
02:20This is the election season.
02:22It's better for the new ones.
02:24Because we bring in new talents.
02:26The common people, the common voters,
02:28should remember this voice.
02:31This campaign, this song.
02:32Young children should also remember this.
02:36So that everyone feels, this is my voice.
02:44We are taking our new generation forward
02:48with the strength of our courage.
02:50Because the world is changing.
02:54Old people are becoming old.
02:56New people are coming.
02:58People listen to our new talents.
03:01People like them too.
03:03It's the election season.
03:05A lot of candidates have stood up.
03:07A lot of artists have sung for them.
03:12So that they can convey their message to the people.
03:18All the new artists,
03:22or the old artists,
03:24who have also worked,
03:26they are doing a good job.
03:28They sang on modern music.
03:30Our traditional music,
03:32Ruf, Chakri, Vanmoo,
03:34the artists here sang in that style.
03:37They are very popular.
03:39People liked them.
03:41This is a seasonal thing.
03:43This is also a way to learn music.
03:47All the music streamlines,
03:51whether it's Ghazal, Sofiana, Qawwali,
03:54Western, Pop, whatever it is,
03:57we should learn from our youth.
04:01We should learn from all these streams.
04:03They tell us,
04:04suppose we want a song for the national conference.
04:08So this is the situation.
04:10We sit down.
04:12Sometimes it's difficult to sit down from 10 to 2 in the night
04:15and write the slogan.
04:17What is this party's contribution?
04:19We bring that.
04:21Then we come to the studio in the morning.
04:23We bring four musicians.
04:25We prepare them and give them the couplet.
04:27The mood of the person,
04:29according to that,
04:30it is written.
04:31According to that, it is composed.
04:34And according to that,
04:36we provide that song.
04:38And then they like that thing.
04:40What is the most challenging job?
04:43Composition, lyrics and singing.
04:45In such cases,
04:47where you have to write political party's campaign songs.
04:50There is nothing.
04:52If your hard work is good,
04:54there is nothing challenging.
04:56You have listened to good things.
04:59You have studied good things.
05:01You have listened and practiced.
05:03For you,
05:05it is not a difficult thing.
05:09You can do it easily.
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