00:00No, I do immersive films like VR, virtual reality and because it's a new technology
00:06and it involves scent and haptics and all this stuff. AI is just a tool, we use it in a way where
00:12it's beneficial and not... I think people love musicians more when AI comes. No, concerts I
00:19think define love because you spend time, you dress up and you buy the tickets and show up
00:26because people realize after COVID that what real experience is, right? And we
00:34at least for a couple of years we thought it's not going to happen where
00:36people are going to be collectively. So I think it's Thanksgiving.
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