00:00We don't know, of course, but today is Mafalda's 60th birthday.
00:06How would it have been if he had grown up?
00:09If they had updated him to the immortalized strip forever, Mafalda?
00:14What is the importance of Mafalda today?
00:16Luciana Arias, good morning.
00:17Hello, Rolo, very good morning, team, very good morning.
00:19It is the importance of this character, who is really a cultural icon of Argentina.
00:24She is our ambassador in the world.
00:26Why? Because it was published in a huge number of countries, in four of the five continents,
00:32in all, except Africa, as Quino always said, when they said, Mafalda travels the world.
00:36And the truth is that Mafalda started, we are going to tell you about it in this special report,
00:40as a little story, as a character for La Cianditela, that Argentina.
00:49Why? Because it was an advertisement, precisely,
00:52a cover that La Cianditela tried to carry forward through a vignette.
00:58What did Mafalda sell?
00:59Mafalda wanted to sell appliances.
01:02Yes?
01:03It was a new Argentina where women began to ask for appliances.
01:07Women were at home working like housewives.
01:09Well, Mafalda sought to sell appliances.
01:12They say that at that time, those who evoke everyday life,
01:16they say that the great advance that changed life was the laundry.
01:19Of course.
01:20It gave back many hours of life to the women who were at home washing their clothes.
01:26And Mafalda always asked his mother Raquel to be a woman with another perspective,
01:33with another look, but all this, if you like, we tell it in the report.
01:37I start, yes, by the head, by the head, the bow, the factions.
01:51He was born as a character for an advertising of appliances that never came out.
01:55A friend told him, hey, why don't you bring me that story? And it began to be published.
01:59Finally, on September 29, 1964, he saw the light in the magazine Primera Plana.
02:06And from there, his success did not stop.
02:09In a general sense, it makes the media sectors of society in all countries of the world look alike.
02:17It travels a good part of the world and it is Argentina.
02:21Mafalda turns 60 years old.
02:29I think it represents all the values of the middle class,
02:33who would like things to be different, but does nothing to make that happen.
02:38The voice of the people, what we think all the time about what is happening to us, to the country.
02:45It is a feeling, Mafalda, it is a symbol of rebellion, of rebellion, of struggle.
02:49The whole youth of French Mayans was somehow anticipated,
02:53the iconoclastic youth of those years, who came to break structures,
02:57who came to modify everything old into new.
03:00It is rebellion.
03:05The issue of female liberation, of the minifalda, of the anti-conceptuals, was in the air.
03:21Mafalda is a feminist and that is corroborated by those of us who know Quino,
03:25and above all by those of us who know the marriage of Quino.
03:29Alicia Quino always rebelled against the silly issues of machismo.
03:35From that moment they were like fools, then they were dangerous.
03:38The strips of Mafalda were published for nine years,
03:41and today they have more than 20 translations in four continents.
03:46Where did so much empathy with the pain of the human being come from for you?
03:51That need of ...
03:53of my childhood and the Spanish Civil War.
03:56That marked me a lot.
03:59Quino was a humanist, a guy worried about human beings,
04:03with enormous empathy for those around him,
04:06totally atheist and militant in that sense, a progressive guy.
04:13Quino, who had no children, was a great observer,
04:16and he simply wanted to put a speaker to that, right?
04:20Besides, Quino, if you knew him, he was like a big boy.
04:23With the only character that I laughed at,
04:26because I never laugh at my wife, except with very few exceptions.
04:30With Manolito, yes.
04:32When I came up with ideas for Manolito, I laughed a lot.
04:35Both Susanita and Manolito, as well as Felipe, are stereotypes.
04:41They are totally fixed characters in their characteristics,
04:44and throughout the ten volumes that were published during the validity of the strip,
04:49they do not change at all.
04:51We all know or have a friend who is like Susanita,
04:55and another who is like Felipe.
04:57I mean, he is so involved in our childhoods and our teenage years,
05:02that, well, he generated all the phenomenon he generated.
05:05What childhood memories do you have?
05:07That they forced me to eat two plates of soup.
05:11But why always soup, mom?
05:14Look at the symbol of everything they impose on us,
05:17what they force us to eat, the dictatorship of the soup.
05:22You talk about Mafalda in the world,
05:24and I calculate that with Borges and today, with this phenomenon that is happening with Manuela Enriquez,
05:28I think it is the biggest reference that has to do with books from Argentina.
05:33It is very strange even how this phenomenon occurs.
05:35It is a phenomenon, a strip that comes out relatively little time,
05:38in different publications,
05:42and yet it is a reading that went on from generation to generation.
05:46It's amazing, parents buying it for their children, for their daughters,
05:51and it's still like a historical hit in bookstores.
05:55It's like an absolute classic.
05:58Did you recommend it to children, to the youngest?
06:00Yes, yes, my daughter always.
06:02We've always bought books for her since she was little.
06:04I'm from Brazil.
06:05I'm from Paraguay,
06:06and that's where we had a section that showed all the history of Mafalda.
06:10I think it escaped from Quino's hands.
06:13Because it became a cultural icon, it belongs to everyone.
06:20Quino stopped drawing the strip in 1973.
06:24When a lot of blood began to flow in Argentina,
06:27you said that Mafalda had to stop talking.
06:29Yes.
06:30Why?
06:31Because he couldn't shut up about all the atrocities that happened at that time,
06:37nor could he judge things that you didn't understand well.
06:42What happens is that the pressure of the readers was very strong.
06:47There was a letter that was published saying that he committed a murder,
06:52and he always complained, saying that Mafalda was not a person.
06:57I didn't commit a murder.
07:01Since then, Mafalda has been recorded in our memory
07:04as that curious, thoughtful girl with answers full of ingenuity.
07:09A girl who makes you laugh and, above all, think.
07:13She's still a respectable little story, beautifully drawn and beautifully scripted.
07:19On top of that, she's popular.
07:20That Argentine miracle happens.
07:22Quality and popularity.
07:24Tango, football, Dutier.
07:27Mafalda.
07:28Especially Mafalda.
07:31MAFALDA
07:35Juan José Campanella, Mafalda.
07:36Exactly.
07:37It will be published on Netflix.
07:39In principle, what we understand is that it will have about 30% of original gags
07:45and then reversions.
07:47So we'll have to wait and see what comes out.
07:49Mafalda on Netflix.
07:50Exactly.
07:5160 years.
07:5260 years.
07:53It is celebrated on Sunday and it is celebrated all year round.
07:55In addition, the other day, four years of Quino's death will be celebrated.
07:59Thanks, Lu.
08:00No, please.
08:01I'm good.
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