How Popflex’s 37-year-old CEO ignored her parents’ advice and built a pair of eight-figure empires
‘Be a lawyer, doctor, or failure,’ instead Cassey Ho built her success with a fashion empire.
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00:00I have been a Taylor Swift fan since 2006.
00:03I was in the salon getting my roots dyed
00:05and my phone is on do not disturb.
00:07So I actually like have no clue
00:09that any of this is going on.
00:10I pick up, I'm like, what?
00:11I'm like getting my hair done.
00:12And he's like, you need to go check your DMs.
00:15You need to go check Slack.
00:16I'm like, what?
00:17I check and everyone is blowing me up.
00:20And they're like, Taylor Swift is wearing your skort.
00:23Oh my God, go look, go look.
00:24And I was like, what, what?
00:26And so I checked.
00:27She posted a YouTube shorts
00:29for her tortured poets like release.
00:31And she's wearing my patented pirouette skort in her video.
00:36And it was literally for 0.3 seconds.
00:38Okay, just a moment.
00:40And that moment sold out like a few hundred
00:45of that literal digital lavender skort
00:48in a matter of minutes.
00:50And then started selling out all the other pirouette skorts
00:54in every single color.
00:56That day ended up becoming our best sales day of the year
01:01and our second best highest sales day ever.