00:00What's your day look like?
00:02Um, busy.
00:04Did you need me to pick Ethan up from soccer today?
00:07Yes, please.
00:09Hustle up, let's go.
00:15Goodbye.
00:16Bye.
00:17Bye, bye.
00:24I started Honeybug in my garage.
00:28I had been in the corporate grind for almost 17 years.
00:34I always felt slightly unfulfilled because there was just something lacking
00:38in terms of that ability to create something that was truly mine
00:42and something that was authentic to me.
00:45The idea of Honeybug really came to me when I found myself
00:48rushing from one big box retailer to another,
00:51trying to come up with thoughtful, creative gifts
00:54that I could show my friends that I cared.
00:56But in a way that could be convenient and fast
01:00and something that was conducive to a working mom.
01:10We are laser-focused on packaging.
01:13It is the essence of what the company is.
01:18There is that moment where you are opening up a package or a box
01:22and you don't know what's inside it.
01:24That is a really fun sort of like dopamine-inducing experience.
01:32There is something about that moment, maybe it's from when we were kids,
01:35when you're opening something on Christmas morning.
01:38Having that experience replicated in one of the most important moments
01:42in somebody's life is really important to us.
01:46Honeybug
01:50Once we started to take off, we were like, that's it.
01:52We actually have to have packaging that meets what our brand is.
01:57My initial reaction when I went on Alibaba.com was,
02:00there's just no way it's going to be this easy.
02:03And it really was that easy.
02:05Within 24 hours, we had quotes,
02:08we had a new factory that was helping us with the boxes.
02:11They had done mock-ups, they sent us exact materials we wanted.
02:15They had made it better.
02:17And by the way, it was like one-eighth the cost.
02:20After that, we did, I will say, become a little addicted to Alibaba.com.
02:24We would go to them and say, we have this wrapping paper,
02:27could we make pre-cut?
02:29Yes, of course.
02:30We were constantly learning, but it's nice to have a partner
02:32that actually knew what they were doing.
02:35We truly would have not been able to scale the business
02:37with the cost associated with our old packaging.
02:39Alibaba.com really brought that to life for us
02:42so that we could show our customers
02:45how much we appreciated them with these special touches.
02:52It really does blow my mind how it's come so far.
02:58Seeing my kids running through the warehouse
03:02and believing that they too can create this
03:06and that people will support them in it,
03:08it is what makes me go on every single day.
03:13I had wanted for 17 years to create my own brand
03:18and to build a family business.
03:22Alibaba.com made it easier to do it my way.
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