00:00So, welcome back guys.
00:30So, in this video, our main motive is that how do we establish the headline of our account and why is the headline used properly.
00:47In the earlier features of LinkedIn, it was not mandatory to add the headline.
00:53But in this update of LinkedIn, using the headline effectively is a major part of 60-70% of your client hunting.
01:05So, client hunting becomes very easy with the help of the headline.
01:09Because the niche that your client is targeting, your headline is targeting that same niche.
01:18What should be your targeted audience, we will see in this video.
01:23Along with that, you have to stay in the video.
01:26So, at the end of the video, I will give you a headline that will make your client hunting a must.
01:33And like this, one of my students hunted a client and earned a good handsome amount from the client.
01:40And that client became his persistent client.
01:44Note that he came once, got the work done and finished.
01:48Now, let's see the headline here.
01:50Let's come to our account.
01:52Let's see on the account that we had made the logo and banner.
01:55And we had made our name in a good professional look.
01:59And we thought that why are we keeping this name?
02:03How are we keeping it?
02:04And why are we keeping it?
02:06So, the most basic reason for this was that we wanted to make a social media consultancy agency.
02:13So, we made an account here in the name of social media consultancy and established it.
02:19When you make an account in the name of a software company or in the name of a company,
02:24then a targeted audience will definitely come and see you.
02:29So, now we will provide targeted audience, social media accounts and social media SEO ranking services.
02:37So, that's why we are using social media consultancy here.
02:41Now, with this, the student at University of Engineering and Technology Lahore is coming here.
02:48Now, we have to change this thing here.
02:51We have to enhance this thing.
02:54And we will see from which point we will enhance this thing.
02:58I have made some 10 points for you that how you can convert this headline into an experience professional and a growthing rate account.
03:10So, let's go to our GPT screen.
03:14And first of all, let's see how we take a ULE account and how we use AI to enhance our chat GPT account.
03:25We will see how this account grows with us and how third-party client hunting happens.
03:33So, let's go to our GPT screen.
03:36See here, I have come to the chat GPT screen.
03:41And after coming to the chat GPT screen, see here that the first thing we are doing is that we have to make a headline.
03:51And the first way to make a headline is that you have to select a niche.
03:58If we look at the account here, then we have selected the niche of social media consultancy or social media agency.
04:06But selecting a niche is the most important thing and a basic thing that we have to do.
04:13Along with this, we have to use keywords.
04:16What are keywords?
04:17We will see how we will utilize keywords here.
04:22So, first of all, we give a prompt to chat GPT to generate me.
04:35So, it showed me that empowering innovation, delivering excellence, your partner in Dash industry.
04:42So, now let's see here that it has given me a general headline.
04:46Now, by giving some prompts here, I will tell it to give me a good headline for my LinkedIn account.
04:54Because chat GPT 4.0 mini is not that stable for you.
05:004.0 is more used than paid.
05:03But because it is a free course, we will use chat GPT 4.0 mini or we will use 3.5.
05:11From that, we will get the result of 4.0.
05:15And you will see at the end of the video that you will get such a headline from which you can show a lot to the client.
05:25So, we say here, we tell it first that we have a social media agency.
05:34First of all, we have to tell it that we have a social media agency.
05:38Because it is very important to give a prompt to chat GPT.
05:42So, we give a prompt here.
05:48Now, here I gave a social media agency and it gave me another headline.
05:53Now, how do I enhance this headline?
05:56We also enhance it with AI.
05:59Now, let's see here that I told it to give me a ranking keyword and also add ranking keywords in it.
06:18Which is enhanced for LinkedIn, Instagram and Telegram and ranked.
06:23Why did I call it Instagram and Telegram?
06:26Why didn't I just say LinkedIn?
06:28Because whenever you have a chat GPT run.
06:32Chat GPT is a back-end run.
06:34So, if I have targeted those different platforms.
06:38I mean, I targeted Instagram, I targeted Telegram.
06:41So, from those targeted apps that you have the best ranking keywords.
06:48It brings it from there and puts it on our tagline here.
06:52Now, if we look here, it gave me a headline.
07:04Now, if we look here, the biggest mistake it has made here is that we have to avoid buzzwords.
07:12Now, what is the buzzword we have?
07:14Expert is a buzzword that I am an expert.
07:18There is no expert in any work in life.
07:22Perfection comes slowly, but no one is perfect.
07:26So, here on any tagline, on the headline, it means that you are showing your client that I am using a buzzword.
07:39Target you in a nonsensical, unprofessional, informal way.
07:45But here the client can't give you an order because of this word.
07:51So, that's why we will avoid this word.
07:55Now, if we look here, the first thing we should have is that we enhance it more.
08:02And the keywords that are being used in the LinkedIn platform, now target it.
08:07We have targeted Instagram, Telegram.
08:10Now, along with that, we target LinkedIn and give it to the targeted audience of LinkedIn.
08:16So that we have ranking keyword headlines.
08:19So, here I gave him the name of my account and I told him which platform I am making it for.
08:40And along with that, I told him that I should have that keyword oriented and then eye-catching for my targeted audience.
08:48Now, what did he do? He said that unlock your brand potential with premium social media consultancy,
08:55strategic insights, data-driven results and unmatched engagement.
09:00Now, the most important thing to see here is that you have to keep your tagline limited and concise and precise.
09:10What is the benefit of keeping the tagline precise and concise?
09:14Now, we have the biggest benefit of keeping the tagline and headline concise and limited.
09:21The benefit of not crossing the limit is that here it is visible that I have used these limited words.
09:33Now, if I use limited words and put my tagline here,
09:38then it shows that the limited words are more attractive to me and show my account properly.
09:45When you get words on the second line, it means that your account proficiency,
09:55a good reliance on your account, the targeted audience will see it,
10:00it does not give you a good feedback, your testimonials do not go well,
10:05so that the things you have in front of you remain stable, so it is important for us to use limited words.
