00:00The internet is up in arms defending TikToker Jules LeBron, after her famous very demure,
00:05very mindful phrase has been submitted for a trademark by another person.
00:11Jules LeBron changed the course of pop culture history with her demure TikTok, but she also
00:16significantly changed her own life through the brand deals that followed.
00:20Just in case you've been living under a rock the past few days, demure is the latest
00:24and greatest internet trend, spurred by Jules LeBron posting this TikTok.
00:28You see how I do my makeup for work?
00:31Very demure.
00:32Very mindful.
00:33See how I look very presentable?
00:35The way I came to the interview is the way I go to the job.
00:38A lot of you girls go to the interview looking like Marge Simpson and go to the job looking
00:43like Patti and Selma.
00:45Not demure.
00:46Fans were elated to see the cash flow demure brought LeBron through brand deals and more,
00:51but a rock has just been thrown into the demure dream.
00:54On August 23rd, TMZ was the first to report the phrase very demure, very mindful was filed
00:59for a trademark by a person named Jefferson Bates from Washington.
01:03LeBron reacted to the news in a now-deleted TikTok, visibly upset and sharing that she
01:08felt like she didn't do enough.
01:10Like, I've just invested so much money and time into this, and I feel like I did it wrong.
01:17Like I feel like I didn't try hard enough, and like, I wanted this to do so much for
01:24like my family and like provide for my transition, and like I just feel like I dropped the ball.
01:31However, it's important to note that just because a trademark has been filed, it doesn't
01:35mean it's been approved, as fans continue to hope for LeBron to retain ownership of
01:39the phrase she coined.
Comments